Construction Company Ready for the Digital Age
This case study demonstrates how thorough research can uncover the interconnected nature of business challenges and inform comprehensive solutions that respect company heritage while enabling digital transformation.
Client
Under NDA
Timeline
4 months
Services
Research
Challenge
When a second-generation CEO of a prominent construction company approached us, his concerns echoed a common challenge in traditional industries: "How do we grow while staying true to who we are?" The company, founded by his father in the 1990s, had built its reputation on personal relationships and handshake deals. Now, it faced three critical challenges: 1. Brand confusion with a similarly-named financial institution was diluting their market presence 2. Growth was constrained by traditional, manual processes 3. Attracting top talent was becoming increasingly difficult
Exploration Study - Comprehending the Human Component
External Stakeholder Insights
Subcontractor Relationships
Communication Challenges: Identified tender result gaps and documentation inefficiencies
Process Improvement: Need for standardized technical documentation and structured communication
Investor Relations
Information Flow: Gaps between contract signing and construction phases
Document Management: Fragmented delivery system and progress update inadequacies
Pattern Recognition Results
Workforce Development Opportunities
Recruitment Challenges: Difficulty attracting technical talent
Process Improvements: Need for clearer job requirements and enhanced benefits communication
Onboarding: Identified specific process improvement opportunities
Communication Structure Needs
Documentation Standards: Technical specifications and process documentation
Updates Framework: Regular progress reporting and expectations management
Information Flow: Addressing bottlenecks in multi-stakeholder communications
Building solutions
Methods
Stakeholder Interviews
Digital Analytics Analysis
SEO Auditing
User Journey Mapping
Workshop Facilitation
Pattern Recognition
AI-Assisted Profiling
The Solution
Based on our comprehensive research, we proposed three key strategic initiatives:
1. Digital Infrastructure Development
Subcontractor portal for transparent communication
Standardized project documentation system
CRM implementation for relationship management
Unified tender system
2. Brand Enhancement
New visual identity development
Website restructuring and optimization
Content strategy implementation
SEO enhancement plan
3. Talent Acquisition Strategy
Position-specific page optimization
University partnership program
Buddy system implementation
Pre-boarding program development
Expected Impact
The proposed solutions were designed to address the core challenges revealed through our research:
Improved brand differentiation and market presence
Enhanced stakeholder communication and satisfaction
Streamlined recruitment process and improved candidate quality
Modernized operations while maintaining personal relationships
